Making the kind of difference that matters is not a platitude. At Senderra, we strive to serve in a way that is meaningful. This starts at the top, with our senior team of respected, accomplished and dedicated leaders in each of our four targeted segments of care – Patients, Prescribers, Pharma and Payors.

Our senior managers understand the impact of our philosophy in their roles, responsibilities and everyday level of dedication. It is why they are here. Please meet them…

Win Purifoy, Chairman & Founder

Since co-founding Senderra in 2010, Win Purifoy has been instrumental in developing its corporate leadership, people and culture, while maintaining a vision that has lead to Senderra’s tremendous growth. Win is known for his ability to help employees become people others will follow.  Along with partner, Will Howard, Win is a driver and inspirer of Senderra’s team and mission, while overseeing the success of its operations on a day-to-day basis.

Will Howard, President & Founder

Will Howard’s focus lies in corporate strategy, growth initiatives, analytics and Pharma relations. As founder of Senderra Specialty Pharmacy, Will is a strong advocate for Senderra’s dedication to those it serves. He and partner, Win Purifoy, are instrumental in ensuring Senderra’s people, culture and day-to-day business operations retain Senderra’s vision and commitment to provide people the kind of care that matters.

Tom Bohannon, Senior Vice President of Sales, Founder

Tom Bohannon has had a long career in developing relationships with doctors, nurses and specialty practices. Since founding Senderra Specialty Pharmacy with his partners in 2010, Tom has developed a physician-focused sales and marketing model to alleviate the complications surrounding the prescribing and fulfillment of specialty medications. Under Tom’s leadership, Senderra has grown its sales organization to serve over 16,000 physicians across 50 states, making Senderra one of the premier, high-touch specialty pharmacies in the country.

Jelena Opancina, Senior Vice President of Strategic Initiatives and Chief People Officer, Founder

Jelena Opancina is an expert in the management of operational workflow. Working with her team of over 200 individuals, Jelena ensures the continuity and consistency of operations that uphold Senderra’s high standards of customer service every day. Jelena holds a BBA in Finance from Southern Methodist University. Her previous industry experience includes alternative energy, oil & gas and wealth management.

Steve Lund, Executive Vice President & Chief Clinical Officer

A pharmacist by training and certification, Steve Lund provides clinical oversight for all areas of Senderra. His clinical support extends to Senderra’s operations, Pharma trade relations and managed care. Steve is charged with creating unique clinical initiatives that will ensure the best therapeutic outcomes for Patients while minimizing costs through the power of Senderra’s technological patient care platform.

Bob Wilburn, Senior Vice President of Pharmaceutical Business Development

Bob Wilburn is uniquely qualified to serve as Senderra’s Senior VP of Pharma Business Development. Before joining the team at Senderra, he spent 29 years working in various capacities within the Pharma Industry, including Sales Leadership, Access Marketing, Channel Trade, Managed Care and most recently working with Specialty Pharmacies. Bob spent 25 years at biotechnology company Amgen before coming to Senderra.

Kenneth Jurk, Senior Vice President of Finance

Ken Jurk is Senior Vice President of Finance for Senderra. Ken manages Senderra’s accounting policies and procedures, as well as the accounting team. He also manages financial reporting, the annual financial audit, 401k audit, banking, risk insurance, purchase order processing, and cash flow. Ken is a Certified Public Accountant in the State of Michigan and holds a Bachelor of Business Administration Degree in Accounting from the University of Michigan. He has 8 years’ experience in Specialty Pharmacy finance management.

Nancy Crowell, Vice President of Operations

Nancy Crowell started her career by opening an Independent Pharmacy in Royse City, Texas in 1992. She started working with Senderra in 2015 as a Clinical Pharmacist. She utilized her background as a small business owner to transition into operational leadership at Senderra, first as Director of Operations and now Vice President of Operations. Nancy holds a Bachelor’s of Science in Pharmacy from the University of Texas.  


Jeremy Hix, Vice President of Pharmacy Production Operations

Charged with oversight of Senderra’s pharmacy operations and management of production quality control, Jeremy Hix has accumulated more than 20 years of experience within the specialty and mail order pharmacy industry. Under Jeremy’s team oversight, Senderra ensures patients receive their medications and ancillary supplies consistently, securely, and in a timely manner. Jeremy demonstrates in his role Senderra’s commitment to treating patients as people.

Galina Davis, Vice President of Managed Care

Galina Davis contributes to Senderra’s thriving relationships with Payors. She is a seasoned business analyst with responsibilities in Payor outreach, opportunity identification, contract oversight, data analysis, credentialing and execution of Payor network development plans. Her attention to detail, persistence and positivity make her a standout contributor in working with Senderra’s Payor partners. Galina holds a BS in Business Administration and Management from Texas A&M University - Commerce.

Operations Management Team